Proprietary microchips are capable of processing private information on the device. The ascendency of Giannandrea means the era of neglecting AI is over. Shifting engineers his way means Apple is getting back into the game.ĭuring the past decade, the iPhone has become a truly impressive computer. They allowed it to become an unfocused, fragmented mess. Managers neglected AI software development. However, Apple’s business model depends on selling hardware. Google Cloud and Amazon Web Services are among the most powerful cloud-computing networks in the world. Google Search, Maps, YouTube,, Echo, Fire TV and other properties provide a wealth of useful information. And Apple lacked the edge of its competitors. Building better algorithms requires lots of data, and the computers to make sense of the information. Siri is perfectly emblematic of AI development at Apple. Despite getting to the market first, Google and Amazon quickly leapfrogged Apple’s efforts. His portfolio now includes AI, machine learning and Siri, Apple’s digital assistant. He was quickly promoted to the executive board. In Cupertino, his star has risen dramatically. Eventually he took over the machine intelligence, research and search teams. During his eight years with the search giant, Giannandrea pushed AI integration into every Google product. In April 2018, Apple hired John Giannandrea away from Google. Some will move to other projects where the focus is machine learning and other initiatives. However, investors should see the move for what it is …Īpple is not killing its AV program. Two hundred engineers are let go. It feeds into the narrative that a company that could do no wrong, is flailing. Cutting staff at any Apple project is a man-bites-dog story. By 2018, a court filing revealed the project had swollen to 5,000 people. Project Titan, The Wall Street Journal reported, was a 1,000-person team holed up in a location a few miles away from Apple headquarters. In 2014, CEO Tim Cook assigned a former Ford engineer to explore the possibility of building an electric, autonomous vehicle. Plus, they are beyond cool.Īpple started its autonomous car project five years ago. Features like these helped justify the iPhone’s growing price tag. Putting an EKG heart rate system inside the Apple Watch. Fingerprint sensors to make smartphones more secure. Silky-smooth touch interfaces with haptic feedback. But fans and foes alike tend to agree that the company is good at reimagining the important bits and pieces that show the way forward. Some will argue that Apple is rarely first to anything really big and new in tech. Apple’s foray into self-driving cars always seemed out-of-character. It was a “me too” move for a company with a long history of market leadership.
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